When was the last time you thought about the packaging of the soap you washed your hands with? The ordinary consumer might not think about it consciously but soap packaging might very well have influenced their buying decision. And if you’re a soap maker there’s even more reason for you to think about your soap packaging. It can mean the difference between a soap that sells and a soap that fails. Custom soap packaging boxes can be the ideal solution to your soap packaging concerns. They are highly customizable according to shape, size, style, and design. They also make for a cost-effective and convenient method of packaging your product and introducing it to the market. Not sure how to get started with custom soap packaging boxes? We’ll guide you through it in this article.
Why Your Soap Box Packaging Matters
Imagine you’re hosting a dinner party. You made a lot of delicious dishes to impress your guests. What will you serve them in? Your everyday plates or the fancy china reserved for special occasions? Chances are you’ll choose the latter. Why? Because you want to make a good impression and delight your guests don’t you? If you serve in your regular dishes it might still taste the same but serving in your pretty dishes will certainly elevate your guests’ enjoyment of the food.
Now we know soap is not the same as food (though some handmade soaps certainly look as good as the food!), but the way you present your soap impacts the way people perceive your product. If it’s packaged well, your soap will look appealing. If you’re going to wash your hands and body with a product, you would want to use a product that will be good on the skin and feel good using it. Custom soap packaging is often the first thing that convinces consumers that they will have a good experience with your product.
Soap is available everywhere in abundance. Usually, when a customer is shopping in the store, they don’t want to hang around the soap aisle for a long time choosing the best product. They want to make a quick decision and be on their merry way. Your soap packaging makes their choice easier and quicker. A well-packaged soap will draw the eye and invite a purchase right away.
How to Make Unique and Stylish Custom Soap Boxes
Making custom soap packaging boxes that are impressive can be tricky. You have to take a lot of factors like your target audience, your budget, and your brand philosophy into consideration. But worry not, we are sharing some of our best practices with you here.
Select the right material
Custom cardboard boxes can be made with a few different paperboard materials. You can choose from cardboard, Kraft paperboard, rigid paperboard, and corrugated paperboard. Knowing the strengths and properties of each will help you make a good choice that suits your needs and your budget.
Choose the right style
Your custom soap packaging boxes can be made in a number of different styles. You could choose from tuck boxes, snap boxes, and auto lock bottom boxes to name just a few. Take time to research the strengths of each style and then choose one that matches your requirements.
Pay attention to design
One of the most important aspects of creating successful soap box packaging is design. Make sure you give due attention to this very important step. Take care of all the important design elements like colours, typography, images, logo, copywriting, and layout. Experiment with a few different designs and generate mockups before finalizing. If you’re worried about a lack of design expertise, reputed packaging experts always provide extensive design support, so you can get them to bring your ideas to life.
Consider extensibility
When designing custom soap packaging boxes, think about the extensibility of your design. If you launch a similar product or extend your line of soap products, will the same design fit with a few changes or will it affect the aesthetic?
Tailor to your target audience
Before you even begin the design process, dedicate some time to research your target market. Who are you targeting? What are their needs? What will appeal to them? For example, if you have an antibacterial soap, your target market will be the health conscious consumer. What kind of visuals will appeal to them? If you are packaging laundry soap, then your design should probably reflect that. If it’s a beauty soap, you might want to include floral images to highlight the scent. If you’re packaging a dog soap or cat soap, then your design should include images of pets. If you’re packaging a shampoo bar then your design should be inspired by shampoo brands. The key is to make the design relate to the target audience. Use colours and imagery that will appeal to them, and you’ll have a soap box that impresses you.
Prioritize functionality
You can try many different designs and styles for your custom soap boxes. One thing to keep in mind is to always prioritize the functionality of your boxes. If your box looks pretty but isn’t practical it will not sell.
High quality printing
You can put a lot of effort into your soap box design but it might not look as good as you expect. The quality of your printing can elevate or ruin your efforts. Make sure you use only high quality printing methods that make your design look the way it is intended.
Conclusion
The success of your soap making business depends greatly on the quality of your soap packaging boxes. The right choice of materials, box style, and design combine to make a soap box that appeals to the customer. An effective soap box convinces the customer that the product will guarantee a fantastic washing experience. Making unique and stylish custom soap packaging boxes should be your top priority if you wish to make a name for your soap making business. Partnering with a trusted vendor like Packhit will help you ensure your packaging is top-notch.