Pre-rolls make for an easy to use cannabis smokable solution. They provide all the CBD benefits for both medicinal and recreational purposes. The legalization of cannabis has allowed more cannabis brands to establish and this has created a highly competitive cannabis market. Pre-rolls are one of the most widely purchased cannabis products and are here to stay. Despite the availability of many vaping products people continue to demand pre-roll for a more natural smoking experience. Cannabis dispensaries and stores are filled with hundreds of brands fighting for customers’ attention. How can you make sure your pre-roll box gets noticed? One aspect of your pre-roll box you can use to your advantage is designs. A well designed box can rise above the noise and catch the customer's eye. In this article, we’ll share our tips for designing the best custom pre-roll packaging boxes. Let’s get started.
- Why does Your Pre-Roll Packaging Design Matter?
- How to Design the Best Pre-Roll Packaging
- Packhit Design Support
- Conclusion
Why does Your Pre-Roll Packaging Design Matter?
Before we share our tips, it’s important to discuss why your design matters in the first place. If you have the highest quality pre-roll product shouldn’t that be what shapes your business? After all, customers prefer quality over anything else right? The truth is it’s not that simple. Even if you have created the world’s best pre-roll, how exactly can the customer tell it’s the best pre-roll before buying and smoking it first? Your packaging design is the best way to communicate your product’s quality and freshness to your potential customer.
Now imagine a customer standing in front of a pre-roll shelf in a dispensary, scratching their head trying to choose a brand. So many boxes competing for attention. If you do your design right, you can help them make a quick choice. Customers have no choice but to go off of box design in their choice of pre-rolls. A number of design elements work together to create an effective design that sells.
How to Design the Best Pre-Roll Packaging
So what is a good design? Good packaging design understands its target audience. A well designed pre-roll packaging box captures the customer’s attention, calls to their preferences and makes them connect with your brand by eliciting an emotional response. Sounds tough? It is not easy but smart companies know the importance of their packaging design and therefore dedicate a big chunk of their resources to product and package design.
Here are some design elements to pay attention to in your design process.
Iconic imagery
We’ve all heard a picture is worth a thousand words. Clichéd Although it may be, the adage still holds true. Images can be powerful. And you can use their power to your advantage. But to do that you first need to understand your target customer. Before you begin the design process takes time to know who your customer is and what they are seeking. It may be that you’re targeting different types of customers with different varieties of pre-rolls. Then consider what type of imagery will appeal to them. Another approach is to have your image reflect what your brand stands for. Many images have come to be associated with certain brands. Choose something simple that’s also meaningful.
Colors
Colors are powerful. Different colors can invoke different emotional responses. Top brands know how to play with colors to their advantage. You can also use colors that represent your product properties. A mellow pre-roll meant for relaxation could have cool colors for a calming effect. A more potent pre-roll meant to energize could have a bright orange color to represent freshness.
Typography
Carefully choose your fonts. It’s important to remember that some fonts look good on the screen but might look different when printed. Go with something simple and easily readable.
Copy
Effective copywriting is an art. It can convince the reader ever so subtly that trying your product might be the best decision they take. Your copy informs, invites, and assures. Make sure you highlight your product features. Also include all the relevant information about ingredients and use.
Honesty
Customers appreciate honest design. What do we mean by honest design? It means you show on your packaging exactly what is on the inside. Imagine you bought a box of bright red paint as indicated on the box only to find that the color inside is more of an orange shade. You’ll be disappointed right? It’s good practice to keep your product image on the box as close to real as possible.
Consider extensibility
It is good to consider the extensibility of your design. It should be able to handle any extension in your product line. Even if you’re only selling a single type of pre-roll now, you might want to expand in the future, introducing different strains, infusions, and flavors. A good design will able to extend your pre-roll line with little effort.
Finishing
Finishing adds the final touch of magic to your design. There are many different finishing options that you can choose to enhance the look and feel of your product packaging. Embossing, debossing, metallic foiling, and spot UV are some of the options to consider. Don’t go overboard with these though. Perhaps an embossed logo or gold foiled brand name will be just the thing you need.
Packhit Design Support
Maybe you’re thinking you don't have a single creative bone in your body, how can you design something good? That’s all right. Not everybody is a designer. And you don’t even have to have a degree in design to get an attractive design for your custom pre-roll packaging boxes. When you work with Packhit we offer you free design support with your packaging. You may have a vague idea of what you’re looking for and our designers will create something fantastic based on your input. Or you may choose to hand the design process over completely. Either way, our designers will be sure to impress you and your customer. Moreover, we’ll show you mockups of all our designs so it’s easier for you to make your choice.
Conclusion
Your pre-roll packaging design is a crucial factor that determines the future of your business. Investing time in the design process pays off in the long run. A well designed pre-roll box will draw in customers and keep them coming back. Your design must be able to convey the quality of your pre-roll product. The packaging design is your chance to express your brand’s values and create a strong brand identity. Make sure your design is unique and distinct.