Imagine you went to a networking event and struck up a conversation with a very interesting person, and when you return from the event you decide to give them a call only to realize you didn’t get their card. How much more convenient would it be to find them if you just had their business card? Well, a header card does just that for your business! It promotes your products and makes it easier for customers to find your products again. Without a header card, your product is a generic item that the customers will not even be able to recall the next time they went shopping for it. In fact, if they see two bags of the same product on the shelf, one with a header card and one without, they’re more likely to be attracted to the one with the custom header card. Header cards or bag toppers make for a simple yet effective branding solution. Read on to learn more about this easy packaging option.
- What are Header Cards?
- How to Use Header Cards?
- Why are Header Cards Important?
- 5 Reasons You Need to Start Using Custom Header Cards for Your Business
What are Header Cards?
Custom Header cards or custom bag toppers are a simple yet cost-effective solution for packaging a range of products. Put simply, a header card is a folded card that can be stapled onto a bag. It usually comes with a hole punched at the top for hanging purposes. Header cards are endlessly customizable. You can choose any shape and style and add your logo, brand name, tagline, and promotional messages.
With rising costs and inflation, businesses are looking to minimize their costs. Packaging can be expensive and so having a simple and affordable packaging option is the need of the hour. This is especially true for small businesses and startups. This is where header cards come into play. They are small, do not take much storage space, and are low cost and yet they manage to advertise the product and the brand. They are the ideal way to minimize packaging costs while maximizing product profitability. A host of retailers and businesses across industries have opted to choose header cards as their go-to packaging solution.
How to Use Header Cards?
Header cards take the complexity out of the packaging. You do not have to spend much time assembling them. All you have to do is put your products in your bags, cover the top with the header card, and then just staple it in place. The header card comes pre-scored, which means they are easy to fold along the crease. If you don’t wish to use a stapler, adhesives like glue or double-sided tape can also be used.
Because the header card does not cover the entire bag, it allows customers to clearly see what’s inside, while the header acts as a marketing tool with information about your brand. Header cards work well with all types of clear or opaque bags, for example, PVC or poly bags, cloth bags, jute bags, canvas bags, and compostable or biodegradable bags. Header cards look neat and classy compared to stickers and simple labels.
Why are Header Cards Important?
Header cards serve two most important functions for a product; packaging and branding. First, let’s discuss packaging. Header cards are ideal for products in bags, hence the name bag topper. A header card can seal your bag, keeping the products inside fresh and secure. No matter the size of your bag, you can find a custom header card for it. A header card instantly improves the presentation of your product and gives it a neat and professional look.
Imagine you got presents from two different people; one came with a cute little gift tag and the other without it. You will be more likely to remember the one with the tag. Your friend put in extra effort to make you feel special! The same is the case with packaging. Your customers can always tell when a brand puts in the effort, and it makes them feel valued. Investing in good packaging is essential for business success. And header cards make for an easy-to-use, unique, and convenient solution to your packaging concerns.
Now let’s look at branding. With header cards, there are endless ways of customization. You can not only select any shape and size but also design it to promote your brand. The header card surface can be used to add product information, a logo, a brand tagline, or whatever else you need to share with customers. Custom header cards can draw people in and invite them to purchase your products.
Have you ever walked into a crowded shop and found yourself scratching your head in the aisle deciding which product to get? There are just too many products competing for your attention! Custom header cards boost your product’s chance of being noticed. It’s a silent advertisement for your products, and if done well they can be the factor that drives the customers’ purchase decision.
5 Reasons You Need to Start Using Custom Header Cards for Your Business
Header cards can boost sales
Good packaging ensures customers have a great experience and increases your brand recognition. This is important to draw in new customers and retain current customers. Custom header cards are free marketing for your products. They can help you get ahead of the competition and boost your sales.
Header cards are cost-effective
Spending a huge amount on the packaging, even if it offers multiple benefits, may not be the right choice for many, especially small businesses. Header cards maximize your product’s popularity while being an affordable packaging option. You can get them at an ever lower cost at the wholesale rate. This means you get maximum benefits with minimum spending.
Header cards are eco-friendly
Header cards can be made with different cardboard materials which are recyclable. And if you choose Kraft paper, it’s the most sustainable option because it is made with recycled paper. If you use cloth bags or biodegradable bags to sell your organic products, using Kraft header cards can be the perfect choice for your brand.
Header cards elevate user experience
You can choose a special finish when designing your header cards to enhance their look and feel. You can choose between matte, soft touch, or glossy finish. Additional finishing options include emboss, deboss, metallic foil finish, spot UV, etc. It can help highlight your brand name or logo and draw the eye. A beautiful finish provides a premium experience to the customer.
In a highly competitive market, businesses need to find unique ways to market their products and invite more customers. Product packaging plays a big part in how well a product is received. However, not all packaging solutions make financial sense for the business. Header cards are the perfect combination of functionality and affordability. Custom cards can enhance your product appeal and boost your bottom line. They are really easy to use and offer marketing advantages with a lot of conveniences. If you are looking for a simple packaging solution that is also cost-effective then it’s time to try customized header cards.