Pre-rolls are a convenient cannabis smoking solution for both medical and recreational use. Pre-rolls along with cannabis beverages are reported to have the largest year-over-year growth rates in the US in 2021. With the growth in popularity and sales, there’s been a rise in the number of cannabis brands selling pre-rolls. This means tough competition and brands vying for customers’ attention in cannabis dispensaries and retail stores. One factor that can give your pre-roll sales a boost is investing in custom display boxes for pre-rolls. In this article, we’ll explore all aspects of custom pre-roll display boxes and what you need to look for when choosing one for your pre-roll brand.
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- The Need For Custom Pre-Roll Display Box Packaging
- Important Characteristics of Custom Pre-Roll Joint Display Packaging
- Ease of Transport
- Eco-Friendly Packaging
- Aesthetically Appealing
- Speaks to Customers
- Promotes the Brand
- Key Factors to Consider When Selecting Pre-Roll Display Packaging
- Sturdy Packaging
- Many Possible Shapes
- Display Box Sizes
- Pre-Rolls Might Contain Stale or Sub-Standard Ingredients
- Custom Printing
- What Makes Pre Roll Counter Display Boxes Effective?
- Popular Display Boxes Templates
The Need For Custom Pre-Roll Display Box Packaging
Let’s compare two scenarios. Imagine someone just came over to you and showed you a piece of chocolate in their hand. Will you be tempted to pick it? Maybe not. Next, imagine someone came over and presented you with a tray full of neatly wrapped chocolates. You’ll be more likely to pick one right? It’s the same with display boxes for pre-rolls. They present your pre-rolls in a creative way that entices customers to make a purchase.
Pre-rolls usually come in individual pre-roll packs or in multi-packs. There are suitable display boxes for both custom pre-roll packaging styles. Whatever display box style you choose, your display box will not only hold your pre-rolls together but will also showcase them in the best light for customers. It’s important to choose custom pre-roll display boxes in order to make the most of your display box. Custom boxes have the right shape and size for your pre-rolls and they’ll also ensure your branding looks right.
When there are hundreds of pre-roll brands competing with each other on cannabis dispensary shelves, having a customized pre-roll display box will give your brand a distinctive edge over the others.
Important Characteristics of Custom Pre-Roll Joint Display Packaging
Here are some features of custom pre-roll joint display boxes that serve to make them an asset for your cannabis pre-roll business.
Ease of Transport
Custom pre-roll display boxes keep your pre-rolls, whether individual tubes or multipacks, secure and fresh for a long. They are also easy to carry and transport and your pre-rolls stay secure during shipping and transport.
Custom pre-roll display boxes are made with eco-friendly cardboard materials. If your cannabis brand is organic and sustainable, then the eco-friendly packaging aligns well with your brand values. Customers are increasingly drawn to sustainable brands so sustainable packaging will be a plus for your branding.
Compared to a generic display box, a custom pre-roll display box will have your brand colors, logo, and other branding details. This means that it will be visually appealing.
Speaks to Customers
A customized pre-roll display box speaks to your customers and convinces them to make a purchase, though not in so many words. Your box design, colors, copy, and style will communicate your brand value and quality.
Promotes the Brand
A well-designed custom pre-roll display box acts as your brand advertisement. It serves to promote your brand while sitting on the dispensary countertop.
Key Factors to Consider When Selecting Pre-Roll Display Packaging
So you’ve decided to invest in pre-roll display packaging? Wonderful! Here are some of the factors to consider when you’re choosing pre-roll display boxes for your brand.
It’s important that your pre-roll display box has sturdy packaging that protects your pre-rolls. Many different materials are available for packaging such as cardboard, Kraft paper, and rigid paperboard. Choose the one that goes with your brand style and budget while also ensuring that your product remains safe.
Many Possible Shapes
The display box shape is another factor to consider. There are many different shapes and styles for pre-roll display boxes. Your job is to choose a shape according to your pre-roll packaging. Take a look at the different shapes available and strike a balance between style and practicality.
Display Box Sizes
There are many different size options for pre-roll display boxes. For individual tubes, it’s common to see display boxes for 6, 12, and 20 tubes. Similarly for multipacks, 6 and 9 packs display boxes are common. Choose a size that goes with your sales strategy.
The main benefit of choosing a custom pre-roll display box is that you can get custom printing. You may choose to keep it as simple or as elaborate as you want. Be sure to have your logo and product details printed clearly on the display box.
In addition, there are many different finishing styles that can enhance your product's appeal. You may choose from foiling, embossing, debossing, a matte finish, or a glossy finish.
With so much variety in display box styles, there are also cost variations. When choosing your custom display box make sure it aligns with your packaging budget.
What Makes Pre-Roll Counter Display Boxes Effective?
The key question is what makes a pre-roll display box effective? There are many ways this can be answered but it all comes down to sales. Your sales speak to the effectiveness of your packaging. A good display box is what gets customers attracted to your pre-rolls and make a purchase. The shape, design, colors, branding, and overall box aesthetics influence the customers’ purchase decisions.
Popular Display Boxes Templates
To help you in selecting your pre-roll display boxes here are some templates for display boxes.
Basic Display Box
A basic display box is one of the most popular types of display boxes, designed to display products in an appealing way. This box can further be customized with inserts for either pre-roll individual tubes or multipacks.
Here is a downloadable template for the basic display box.
Custom Counter Display Box
This countertop display box adds a touch of style with slanted side panels that showcase your pre-roll product in the best light. These boxes can also be customized with inserts to have the pre-roll displayed in steps.
Here is an editable template for custom counter display boxes that you can download.
Double Wall Tuck Top
Double Wall Tuck Top is a very versatile box that can serve as both a storage box and a display box. The folding top flap aids in both purposes. It’s durable and convenient while also great for presenting products beautifully.
Here is a downloadable template for the double wall tuck top box.
Display boxes for pre-rolls serve the dual functions of keeping the pre-roll boxes secure and presenting the product in an attractive style. Investing in a custom pre-roll packaging design display box will go a long way in making your brand more visible as it competes with other pre-roll brands in dispensaries. Choose a style and size that meets your needs and budget. Be sure to customize the box with your branding details. We hope the above mentioned templates and tips will help you select the right display box for your pre-rolls. Also read: What Does Child Resistant Packaging Mean and Why Use it for Pre Roll Packaging?