When you launch a new product, especially in an emerging industry like CBD, it’s important to put your best foot forward. Nothing is more important for a CBD tincture brand to make its mark in the wellness industry than custom CBD tincture packaging. Your packaging is a reflection of your brand values and your product quality. It’s how consumers will judge your products. It would be fair to say that your CBD brand’s future depends on how good your packaging is. Whether you have a new product or wish to rebrand an existing product, spending time and effort in choosing first-rate packaging for your CBD tincture will pay off. But how to be sure that your CBD boxes are the right choice for your business? How to begin your search for the best CBD tincture boxes? Is the box material suitable for your product? Worry not, because in this article we’ll walk you through everything you need to know about cardboard materials so you can choose the one that best meets your needs.
- The Importance of Good Packaging
- Best CBD Tincture Boxes
- Box Material Matters
- Consider the Box Surface Texture
- Conclusion
The Importance of Good Packaging
Why do we wrap gifts up and add pretty ribbons and tags? Because we want them to look special. And we also want our friends and family members to feel special when we give them the gift. The excitement of receiving a beautifully wrapped gift is unique. We can’t wait to open it. The funny thing is that even if we don’t much like the gift inside, the nicely wrapped gift box makes us feel valued and loved. Someone put in the effort to make us feel special right? The same is the case with product packaging. The better the packaging, the more valued the customer will feel. And that feeling leads to repeat purchases.
Best CBD Tincture Boxes
Is there such a thing as a perfect box? What is the best CBD tincture box? The most truthful answer would be the box that leads to more sales. Because that really is the ultimate measure of your packaging success. But what goes into making the best CBD tincture box? We believe that the best box is the one that offers style and functionality. It has to not only look spectacular but also function well for the product inside. A beautiful box that doesn’t open and close easily would certainly not make the cut despite its aesthetic appeal. Another important factor to consider is the material of the box. The right material provides protection and customization options to beautify the box.
Box Material Matters
So you’re not sure about which material to choose? There are so many options and every single material is supposed to have unique benefits. How to choose? Which material is right for your CBD tincture? The ideal box material should protect the product without being bulky. It should be able to withstand transport and moving across warehouses to reach the customers undamaged. Here are some paperboard materials to know about.
Cardboard boxes
Cardboard, also known as cardstock or folding carton, is one of the most widely used types of paperboard used for packaging. It’s used across a wide range of industries from pharmaceuticals to cereal boxes. It’s durable and highly customizable. Cardboard is the best choice for fine printing and finishing options. The smooth surface of the cardstock is ideal for printing intricate designs and color variations in design. It’s very easy to fold making it suitable for specialized box shapes.
Kraft Boxes
Kraft boxes are made from Kraft paper. It’s made from a specialized Kraft pulping process. Today most Kraft paper is made exclusively from recycled paper and has a distinct brown color. It’s an eco-friendly packaging option. Kraft boxes are also sturdy and keep the CBD tincture bottles secure. The unique brown color provides an organic feel and is excellent for adding simple designs and line drawings.
Corrugated boxes
Corrugated boxes are the strongest boxes suitable for heavier items and shipping boxes. Corrugated paperboard is a very thick paperboard. It consists of a fluted layer sandwiched between two smooth layers. This structure provides a lot of strength to the box. If your bottles are a little on the heavier side, corrugated boxes might be a good idea.
Rigid boxes
Rigid boxes are commonly associated with luxury products. These are also good for delicate items vulnerable to damage. Rigid paperboard is about four times thicker than regular cardboard, and can therefore not be bent. If you want to brand your CBD tincture as a luxury product then rigid boxes will provide a premium experience. However, this is a costly option. The rigid box is also not printed directly but the printed paper is pasted onto it, making the process take longer.
Consider the Box Surface Texture
You probably don’t think much about the texture of your box but it plays an important role. The box surface appeals to the customers’ sense of touch. There are a few different film lamination options that provide different textures to your box.
- Glossy: Gloss lamination adds a sheen to the box surface. It intensifies the colors and image contrast. The glossy surface definitely draws the eye.
- Matte: Matte lamination provides a soft matte surface that’s non-reflective. A Matte finish adds a touch of elegance.
- Soft-touch: Soft-touch lamination provides a smooth, velvety finish to your box surface. It provides a special sensory experience that stimulates the sense of touch. This finish is perfect for adding a luxury feel to your product packaging.
Conclusion
Understanding the different types of paperboard materials can help you choose a box that is right for your brand. Folding cartons, Kraft paper, rigid paperboard, and corrugated fiberboard all have unique properties that are suitable for different purposes. Aligning your product needs and your brand image with the right box materials will help you make the most of your CBD tincture packaging. Whether you wish to break into the luxury wellness industry or appeal to conscious consumers with an eco-friendly organic image, there is the right option for you. Moreover, adding a film lamination in a glossy, matte, or soft-touch style will further enhance your box appeal.