When a customer goes looking for CBD tincture, there is no shortage of options. An increasing number of businesses are entering the CBD market and the competition is tough. Your product packaging plays a huge role in whether or not your CBD product will be successful. Product packaging design is an industry in itself. Designers help businesses create a strong brand image through packaging design. Big brands spend millions of dollars on perfecting their product packaging design. However, not every business has a large design budget or access to top design experts. Startup businesses especially have to work with limited resources. But that doesn’t mean you can’t create a fantastic brand image for your CBD business. With the right eye for design and some guidelines, you can create a package design that is sure to impress. We’re sharing some of our top design tips for you in this article.
- Why Packaging Design Matters
- How Good Design Helps you Get Noticed
- Design Tips for Your CBD Tincture Boxes
Why Packaging Design Matters
Packaging design plays a silent but huge role in consumer choice. Customers may believe themselves to be rational decision makers making their purchases on practical considerations. However, it’s not that simple. We take in visual information and our subconscious response to the design affects how we perceive an item. Whether we’re shopping in a store or online, how a product looks influences our choice. For example, if you go looking for a kitchen cleaner and find two products claiming to have a fresh lemon scent. One has a white and blue design while the other has a yellow and blue design. It’s more likely that the yellow colored one will appeal more because the color makes us actually picture lemons! And all this happens subconsciously in a fraction of a second.
How Good Design Helps you Get Noticed
You’ve put all your effort into creating an amazing CBD tincture that’s effective for a variety of conditions. Perhaps you’ve created a range of different CBD tincture products for different results. Now your product packaging must convey the excellence of your product. Your design will advertise your CBD tincture in the store or cannabis dispensary.
How can you tell if your CBD packaging design is actually effective? The right CBD packaging design understands CBD consumers and appeals to their preferences and lifestyles. It makes them feel validated and satisfied with their purchase. Your packaging will mean the difference between a CBD tincture that satisfies you and one that flops.
Design Tips for Your CBD Tincture Boxes
Designing your CBD tincture box can seem like a daunting task. After all, the future of your business depends on it. Here are some ideas and tips to guide the design process.
Convey your brand philosophy and values
It may seem like a tall order but conveying your brand philosophy is very important for effective packaging design. And it might not be as hard as it sounds. Before you even begin the design process, spend some time writing down your brand philosophy, what your values are, and what your brand stands for. What is the purpose of your product? Then brainstorm design ideas and themes for your brand. What kind of imagery will best convey your brand image and its purpose? Then go with a theme that best represents your vision. This step will help guide the rest of the process and make it easier.
Strive for uniqueness
Uniqueness sells. That’s right. When there are hundreds of similar products on the shelf, the unique design draws the eye. The design does not have to be loud and garish to draw attention to itself. Sometimes it’s simplicity that attracts. Research your competition, see what’s popular, and then go with something slightly different from the industry norm.
Colors are powerful
Colors speak without words. Different colors elicit different emotional responses. Use this fact to your advantage. Is your CBD tincture targeting sleep problems? Use deep blue and purple colors with calming imagery like the moon. Is your CBD tincture promising pain relief? Try soothing shades of green. The idea is to use colors that complement the product.
Choose the right font
You might think nobody pays attention to fonts but that’s not true. It’s important you choose a nice neutral font that looks readable when printed. Some fonts look good on screen but may not have the same effect on your custom CBD tincture box. It’s a good idea to test before finalizing the font.
Good product copy can draw a customer in. It doesn’t have to be flowery and elaborate. A simple text that highlights the product benefits can do well. Keep it short and crisp. You need to make the best use of limited space. Be sure to include all the important information about your product including CBD potency, ingredients, and uses.
To further enhance your packaging design, you can choose to add a special finish. For example, gold foiling, embossing, debossing, UV aqueous coating, or die cuts can really enrich the look of your box. You can use it to highlight your logo or brand name. An embossed name can really add textural interest to invite attention.
Your product packaging not only keeps your CBD tincture safe but also invites customers to give your product a try. It is important that you spend adequate time and effort to create the best design that works for your brand. Design is one of the most crucial steps of your packaging that has an impact on whether or not it will be noticed on a busy shelf. It has to appeal to potential customers and take your brand forward. Be sure to follow our design tips to create a striking CBD box design that sells.